Where I've worked

At Fujairah Rotana Resort & Spa, Alisher serves as Cluster Assistant Marketing Communications Manager, supporting marketing and communications for the property and contributing to cluster-level initiatives across multiple Rotana assets. This role requires close coordination with sales, revenue, operations, and brand teams to ensure consistent messaging and effective campaign execution.

Responsibilities

• Supported the planning and execution of integrated marketing campaigns across digital, social, print, and on-property channels.
• Managed day-to-day marketing communications, including content calendars, asset coordination, and approvals.
• Collaborated with cluster properties to align brand messaging and share best practices.
• Produced and directed photography and video content for campaigns, events, and brand storytelling.
• Maintained brand standards and visual consistency across all guest-facing communications.
• Assisted with social media strategy, community management, and performance tracking.
• Coordinated with agencies, vendors, and internal stakeholders on creative production.
• Supported public relations, media requests, and press material preparation.

Campaigns & projects

• Seasonal leisure and dining campaigns targeting UAE residents and regional travelers.
• Event marketing for property celebrations, culinary experiences, and wellness weekends.
• Content library development for social media, website, and partner use.

At Nour Arjaan by Rotana, Alisher provided marketing support for the property, working closely with the marketing communications team to execute campaigns, create content, and maintain brand presence across channels. This role built his foundation in hotel marketing operations and cross-functional coordination.

Responsibilities

• Assisted with campaign planning and day-to-day marketing administration.
• Created and scheduled social media content aligned with brand guidelines.
• Supported photoshoots, events, and on-property content creation.
• Coordinated with internal departments to gather information and source stories.
• Helped prepare presentations, reports, and marketing collateral.

Campaigns

• Promotional campaigns for dining outlets, room packages, and seasonal offers.
• Social media campaigns focused on engagement and brand awareness.
• Email and digital content supporting direct booking initiatives.

Rotana is one of the largest hotel management companies in the Middle East and Africa, operating a diverse portfolio of properties. Alisher's work within the Rotana ecosystem gave him direct exposure to the standards, systems, and expectations of a major international hospitality brand.

Working inside the Rotana network allowed him to learn how brand guidelines, cluster marketing, and property-level execution interact. It also introduced him to the broader landscape of Middle East hospitality, where properties compete on service, design, dining, and digital presence.