News & Recognition

News & Recognition

Independent press coverage, industry recognition, expert contributions, selected articles and professional milestones from Alisher Yakubov.

Pinned industry profile Industry Profile Hospitality Net

Alisher Yakubov — Panel Expert in Digital Marketing in Hospitality

Hospitality Net maintains an official author and expert profile for Alisher Yakubov and lists him as a panel expert for its Digital Marketing in Hospitality World Panel. The profile connects his work with Rotana, hospitality marketing, digital transformation, AI automation and creative storytelling.

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Latest expert contributions

Published commentary on hospitality marketing, AI search and digital strategy.

21 May 2026
Expert Commentary Hospitality Net

Alisher Yakubov Contributes to Hospitality Net World Panel on AI Search, Direct Bookings and OTAs

Will AI Search benefit the direct online channel or the OTAs?

Alisher Yakubov contributed an expert view to Hospitality Net's Digital Marketing in Hospitality World Panel alongside other hospitality, technology and digital strategy leaders. His contribution explained how ChatGPT, Claude, Gemini and other AI platforms operate through different commercial and discovery models. He argued that hotel brands must remain visible across affiliate-driven, query-driven and search-driven environments, maintain rate parity and keep their official brand websites technically strong.

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27 March 2026
Expert Commentary Hospitality Net

Alisher Yakubov Shares His View on the Future of Search Marketing in Hospitality

Is Traditional Search Marketing Dead?

Alisher Yakubov joined Hospitality Net's Digital Marketing in Hospitality World Panel to discuss whether traditional search is becoming irrelevant. His published view argued that search is evolving rather than disappearing. He outlined a three-layer strategy for hospitality brands: traditional search for conversion, AI search for visibility and social discovery for capturing demand earlier in the customer journey.

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Press & recognition

Industry lists and recognition from hospitality publications in the Middle East.

1 May 2024
Industry Recognition Hotelier Middle East

Alisher Yakubov Included in Hotelier Middle East's Marketing Power List 2024

Marketing Power List 2024: 101 of the region's very best marketing leaders

Hotelier Middle East included Alisher Yakubov in its 2024 Marketing Power List, which recognised 101 hospitality marketing professionals from across the region. At the time, he was presented in connection with his marketing and communications role at Fujairah Rotana Resort & Spa.

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25 April 2024
Award & Recognition Hozpitality

Alisher Yakubov Named Among Hozpitality's Best 30 Sales and Marketing Leaders in the Middle East for 2024

Alisher Yakubov was named among Hozpitality's Best 30 Sales and Marketing Leaders in the Middle East for 2024. He was listed as Cluster Assistant Marketing & Communications Manager at Fujairah Rotana Resort & Spa. The regional list was developed through an industry voting process that received more than 32,000 online votes.

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Related coverage

Selected articles by Alisher Yakubov

Original articles and professional notes published on LinkedIn.

17 December 2025
Published Article LinkedIn

AI Powered Marketing & Lead Generation Services

Alisher Yakubov outlined practical applications of AI for lead generation and marketing operations. The article covers AI chatbot integration, automated lead qualification, lead scoring, CRM delivery, social-media advertising funnels and repeatable AI-assisted business workflows.

Read on LinkedIn

Entrepreneurship & digital projects

Side projects, digital products and independent ventures outside hospitality marketing.

25 March 2026
Entrepreneurship LinkedIn

I Make Money While I Sleep Selling Coloring Books on Amazon. Here's Exactly How

Alisher Yakubov shared a practical account of building the Alia Kubi colouring-book brand through Amazon Kindle Direct Publishing. The article discusses niche research, print-on-demand publishing, AI-assisted illustration workflows, Amazon PPC advertising, listing optimisation and the long-term value of building a consistent catalogue.

Read on LinkedIn

Professional events

Industry events, competitions and networking appearances.

13 December 2023
Industry Event HSMAI · Conrad Dubai

Representing Fujairah Rotana Resort & Spa at the HSMAI ROC Star Event

Alisher Yakubov represented Fujairah Rotana Resort & Spa at the HSMAI ROC Star event at Conrad Dubai. He participated alongside eight other ROC Star competitors and connected with hospitality professionals through industry discussions, professional development and networking.

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Professional development

Formal courses, certificates and continued learning.

Completed
Professional Development FutureLearn · University of Leeds · Institute of Coding

Create a Professional Online Presence

Alisher Yakubov completed the Create a Professional Online Presence course developed by the University of Leeds and the Institute of Coding. The course covered professional online presence, platform selection, communication strategy, online reputation, privacy and developing an effective professional visibility plan.

Credential: Certificate of Achievement · 93% overall score · 11 April 2020

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AI Professional Development 1 Million Prompters · dub.ai

1 Million Prompters Certificate of Completion

Certificate confirming Alisher Yakubov's completion of the 1 Million Prompters initiative, which focuses on prompt engineering and practical skills for working with artificial intelligence systems. The public verification page does not show an issue date.

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For media

Press resources and contact

Short bio

Alisher Yakubov is a hospitality marketing professional and digital creator based in the UAE, specializing in luxury hotel marketing, digital strategy, and AI-assisted content creation. He is currently Cluster Assistant Marketing Communications Manager at Fujairah Rotana Resort & Spa. He previously provided marketing support at Nour Arjaan by Rotana.

Professional photos

Headshots, event photography and on-property images are available on request. A public selection is available in the Gallery.

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Inquiries

Press, speaking and collaboration enquiries

For interviews, speaking invitations, podcast appearances or press enquiries, please reach out directly.

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